So i've decided to read Naomi Klein's book No Logo for what essentially is the third time...I've just finished the chapter 'No Space'. It describes how corporations have invaded every minute aspect of our lives in the quest for owning pieces of our minds. Now, not only can we convey our opinions, lifestyles and political persuassion through the simple adorning of nylon garments bearing block letters and small horses, we can also convey our anarchtic rebellion against these 'evils' ... by adorning or consuming brands. Klein points out that no area of life is left unbranded - tourists who go "off the beaten track" for example, are not rat-race rebelling individualists seeking out new canvases for life's experience, but experience-marketing's victums of pre-packaged adventure designed as a short cut to feelings of freedom and self-actualisation.
It got me thinking that it would be interesting to know Klein's view of how web 2.0 and the user-generated blogosphere is affecting marketed space. Yes, messers facebook and youtube provide advertisers with yet another arrow to add to the marketing arsenal, but it is also possible that these sites provide escapism from everyday branded life; Chinese kids in their bedrooms playing guitar compete with America's pop idols whilst Highschool dance-offs eclipse Michael Jackson videos. In the media-owned world, we are talked at by advertisers and told whats cool, in the media-generated world, the cream rises to the top by its own fruition - untainted, un-corrupted, and unbranded.
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